Lessons from a former founder and investor
Eighteen essays by Chennakeshav Adya on judgement, resilience, markets, co-founders and the psychology of building ventures.

Founder lessons from the field
Originally published on the London Business School StartHub Blog between July 2020 and May 2021. Each article retains its original body, images and publication date, with a link to the source edition.

Stories from the Kakorrhaphiophobia – How Founders can overcome the fear of failure
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s attempt to understand more about…
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STORIES FROM THE PANDEMONIUM – How founders can plan for success
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s attempt to understand the VUCA…
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STORIES FROM AGRIPPA’S TRILEMMA – Impacting startup founders’ mindsets
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s attempt to understand the (delusional)…
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Stories from the Locus – How can founders change their perspective to succeed
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming full-time entrepreneurs. In this edition of the Zymurgist Diaries, let’s aim to understand how Fundamental…
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STORIES FROM THE SCHADENFREUDE – Recognised correctly, it could lead to your secret superpower
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how schadenfreude is…
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STORIES FROM THE HUBRIS – Confidently Overcoming “Over-Confidence Bias”
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how founders continue to…
Read the diary →STORIES FROM THE PARTI PRIS – Surviving “Survivorship bias”
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand how various biases trick…
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STORIES FROM THE ZZZZzzzz – How can sleep make or break a startup?
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In 2020’s final edition of the Zymurgist Diaries, let’s aim to understand why founders…
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STORIES FROM THE DRIFT – How founders drift away from their friends, family, health, hobbies and sleep
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s aim to understand why most Founders (and…
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STORIES FROM THE PFFFFFT: The unlikely likeness between running start-ups and raising children
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. In this edition of the Zymurgist Diaries, let’s look at the similarities between running…
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Stories from the GRIT – How can one develop entrepreneurial resilience?
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are feeling rudderless and are adrift in the vast emptiness of the unknown ocean that lies around us… Many of us have never experienced such a type of existential-crisis…
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STORIES FROM THE LIFT: How does one conquer the Market?
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. A lot of people can build a product, but really figuring out what your market is and how…
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STORIES FROM THE CRYPT: When does one shut a venture?
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. The 100-plus EMiR sessions over the past few months have presented me with remarkable…
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Stories from the Thrift: Maslow’s Hierarchy of Needs Applied to Start-ups and Cofounders
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a fulltime entrepreneur. One of the most common questions I encounter is – “How can I focus on growing my business…
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Stories from the Rift: Founder – Product – Market – Fit
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are contemplating taking the leap of faith and becoming a full-time entrepreneur. One of the most common questions I have encountered is – “Co-Founders and…
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Stories From The Shift – Taking That Leap of Faith
In these unprecedented times of (using the word unprecedented) uncertainty, many of us are feeling rudderless and adrift in the vast emptiness of the unknown ocean that lies around us… Many contemplate whether they should continue with their corporate role,…
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Stories From The Shift – Chasing Shadows
Every single day, aspiring first-time entrepreneurs around the world spend their time chasing the shadows cast by LinkedIn reports of their peers getting funded and they enter Dreamland, where they start chasing one shadow after the next after the next. Over…
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Stories From The Shift
In these unprecedented times of (using the word unprecedented) economic uncertainty and an aging workforce threatened by remote/younger workforce options, entrepreneurship could be explored as a promising career path, particularly for older adults with 15+…
Read the diary →Meet Chennakeshav Adya
Read the founder profile and explore Matchpoint's work across corporate finance, M&A and investment advisory.