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Module 09

Markets; where capital is issued and traded

Compare primary, secondary, public, private, OTC, institutional, retail and geographic market classifications.

12market types
Primary / secondaryfirst distinction
How to use this module

Locate the transaction

Market structure determines who can participate, how price is discovered, what is disclosed and how liquidity works.

Market

Primary market

The market in which issuers sell newly created securities to investors.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Issuance
Capital position
New securities
Common use
Raise fresh capital or place selling-shareholder stock
Risk lens
Instrument-specific
Illustrative public or category examplesIPOsBond issuesPrivate placements
Market

Secondary market

The market in which existing securities or fund interests change hands between investors.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
After issuance
Capital position
Existing securities
Common use
Provide liquidity and price discovery
Risk lens
Instrument-specific
Illustrative public or category examplesStock exchangesOTC bond marketsPrivate secondaries
Market

Public equity market

Exchange or regulated venue for listed shares.

Illustrative public proxy6.1% p.a.

KKR 5-year USD expected annualized total return for global public equity; this is a portfolio assumption, not a company return target.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Listed
Capital position
Common and preferred shares
Common use
Trade ownership in public companies
Risk lens
High market volatility
Illustrative public or category examplesNational exchangesInstitutional investorsRetail brokers
Market

Public bond market

Tradable market for sovereign, corporate, municipal and structured debt securities.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Public debt
Capital position
Bonds and notes
Common use
Fund issuers and provide tradable fixed income
Risk lens
Credit and duration-specific
Illustrative public or category examplesGovernment bondsCorporate bondsSukuk
Market

Private-equity market

Negotiated ownership market for companies and assets outside public exchanges.

Illustrative public proxy10.8% p.a.

KKR 5-year USD expected annualized total return for private equity; this is neither a fund target nor a guaranteed IRR.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Private
Capital position
Fund interests and direct equity
Common use
Fund growth, buyouts and ownership transitions
Risk lens
High and illiquid
Illustrative public or category examplesPrivate-equity fundsFamily officesSovereign investors
Market

Private-credit market

Negotiated non-public lending market spanning direct, asset-based, junior and special-situations credit.

Illustrative public proxy6.7% return; 8.1% yield

KKR 5-year expected annualized return and current yield for direct lending in USD; deal pricing and realized loss experience vary.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Private
Capital position
Loans and private notes
Common use
Provide bespoke non-bank capital
Risk lens
Medium to very high
Illustrative public or category examplesAres CreditDirect lendersInstitutional accounts
Market

Over-the-counter market

A dealer or bilateral market where instruments trade outside a centralized exchange order book.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Public or private
Capital position
Bonds, derivatives and currencies
Common use
Trade customized or less standardized instruments
Risk lens
Instrument and counterparty-specific
Illustrative public or category examplesDealer banksInstitutional investorsElectronic venues
Market

Exchange-traded market

An organized venue with standardized listing, trading and market rules.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Public
Capital position
Listed securities and derivatives
Common use
Centralize liquidity and price discovery
Risk lens
Instrument-specific
Illustrative public or category examplesStock exchangesFutures exchangesClearing houses
Market

Institutional market

Transactions primarily among professional investors such as funds, banks, insurers and pensions.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Public and private
Capital position
Multiple instruments
Common use
Allocate large pools of capital
Risk lens
Mandate-specific
Illustrative public or category examplesPension fundsInsurance companiesAsset managers
Market

Retail market

Investment activity undertaken by individuals through regulated intermediaries and products.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Usually liquid
Capital position
Public securities and eligible products
Common use
Personal saving and investing
Risk lens
Investor and product-specific
Illustrative public or category examplesIndividual investorsBrokerage platformsMutual funds
Geographic classification

Developed market

A market classified by an index provider using criteria such as accessibility, liquidity and economic development.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Geographic
Capital position
Public and private assets
Common use
Allocate by market maturity and access
Risk lens
Country and asset-specific
Illustrative public or category examplesDeveloped-market indicesGlobal asset managers
Geographic classification

Emerging and frontier markets

Markets with different levels of access, liquidity, institutional development and country risk under provider-specific classifications.

No universal returnMandate-specific

The capital-provider mandate, instrument, geography, currency, risk and duration determine the relevant return measure.

Last verified: 9 August 2026
Structure, risk and examples
Stage / setting
Geographic
Capital position
Public and private assets
Common use
Access growth and diversification with additional risks
Risk lens
High dispersion
Illustrative public or category examplesEmerging-market fundsDFIsSovereign investors
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